In order to capture the complex essence of Mr. Jacobs’ new men’s fragrance, Harry went back to the basics. The name was confirmed; BANG, and Coty Prestige asked that the bottle design be both whimsical and manly. Harry and his team distilled the brand message to its core when they took pencil to paper and hammer to metal. The form of the bottle was created by striking a piece of metal with a hammer, digitizing that geometry, and applying it to the bottle. The impact that was captured is honest, spontaneous, masculine and fun.