REALITY is a series of products that are ‘sampled’ from the world around us. This departure from form-based design pushes the boundaries of industrial design and offers consumers a new relationship to their furnishings. Casting objects in a new material is an idea borrowed from the art world, it forces people to re-consider that which has been cast – to look anew at the structure of rope, the form of fruit, or the texture of brushes. Using a technique that involves casting polyester resin in highly detailed silicone molds, we borrow from the world around us with precision.
Reality products have been in production with Areaware since 2005. We have made many products, all cast from life, in many colors. The images on this page are a random selection of products, not all are in production.