REALITY is a series of products that are ‘sampled’ from the world around us. This departure from form-based design pushes the boundaries of industrial design and offers consumers a new relationship to their furnishings. Casting objects in a new material is an idea borrowed from the art world, it forces people to re-consider that which has been cast – to look anew at the structure of rope, the form of fruit, or the texture of brushes. Using a technique that involves casting polyester resin in highly detailed silicone molds, we borrow from the world around us with precision.