Supreme, the skateboard shop that defined a subculture, has grown into an internationally recognized brand. When owner James Jebbia decided to redesign his existing stores (New York, Tokyo and Osaka) and open a new Los Angeles outpost, he was looking to rejuvenate, not reinvent.
Weaned on the work of Donald Judd and Ludwig Mies Van der Rohe, Harry Allen has always believed in the power of humble materials transformed by meticulous craftsmanship. This philosophy, coupled with an eye toward rational order, was the basis of his design for Supreme.
Familiar elements such as concrete, galvanized steel and composite decking are raised to a higher status in their precise usage. Systematic shelving made of perfectly finished plywood lines the walls and offers up merchandise. Standard fluorescent fixtures are used to form halos of light. Custom skateboard racks utilize the brand’s most important product to create a graphic statement. This is the new Supreme… a clean, well-lit place where skate culture is the star.